What makes this totally different from the touch bar is with the touch bar, you have to wait for developers to add support in their products (or as a dev, write your own tooling). Apple has the muscle to simply make everyone support their crappy bar.
The ZenBook screen is usable right away by anybody. You can just drag any window there. It can be your Steam chat while playing a game, it can be a browser with a Twitch stream or soccer game running in the background while your program, it can be your color pallet for Resolve while editing video ...
It can be used for a lot of things the end user can take advantage of immediately without waiting for a developer to make explicit use of it.
I wonder if it will work on Linux.