To me the value is in not having to spell it. When I say @gmail.com no one ever typos that half.
I tried to contact them but the contact email (Hotmail) probably doesn't exist or expired as my emails bounced off. I tried to contact the registrar but didn't receive any email from them either.
I am thinking of going for firstname.net. I am not sure whether it's better than my already registered "first.im".
Note: first as in if "firstname " is Michelangelo then " first" is Michel.