I wouldn't mind latency being thrown into the typical Mbps marketing jargon, at least it will get some attention (which has sorely been lacking).

If we can open up these rules while radically increasing enforcement of quality of service then this might be a good thing. It might be good to replace "up to 75Mbps" with "guaranteed 50-75Mbps and 5-15ms ping to nearest public internet junction, 95% of the time during peak hours." I'm sure some folks might even sign onto world-beating five-nines performance guarantees too.

But this is probably just a dream and we'll see the ugly product differentiation you're describing.