1) Don't solicit publicly (i.e. don't make a business out of convincing non-affiliated retail investors to invest in Bitcoin; you can still band along with friends, family, and fools in a non-scalable fashion)
2) Do solicit publicly, but go through the disclosures-and-compliance process that society has decided should gate scalable access to retail investors' life savings
The cryptocurrency economy is largely unwilling to do #2, which is onerous, expensive, and (ahem) exceedingly difficult to get through if you have produced nothing of economic substance.