I'm surprised you think the price matters. It doesn't. It's an index fund. Crypto traders will trade it regardless if it's low or high. In fact it's probably even better to launch it now (low price = buying opportunity.)
Volatility increases tracking error; this benefits traders but hurts investors.
Furthermore, AUM is not delta neutral. When an asset goes up its ETF attracts capital; when it goes down the ETF tends to lose capital. Since ETF economics are a measure on assets under management (AUM), ETF sponsors generally want their ETF to go up.
Even the prospectus says "The long term expected value of your ETNs is zero": http://www.ipathetn.com/US/16/en/details.app?instrumentId=25...