Actually, our primary metric is profit. But you're otherwise completely correct. We're interested in growing profit, growing customers, and growing influence the best we can.

If that happens to lead to a billion-dollar company, awesome. But the odds of business tells us that's probably not overly likely, so we're making sure we'll be happy even if that doesn't happen.

(Who knew merely being satisfied with millions -- single, tens, or even hundreds -- would sound like a humble goal in this context.)