Looking at a business of this magnitude, I don't see how it matters what percentage of the total revenue this is. There's so much money to be had here and, unlike an individual, a company's attention shouldn't be so limited as to essentially make them forget to collect this additional revenue.
For a publicly-traded company all that matters is stock price. One would assume that collecting revenues has a direct impact on that price, but we are not in so rational a world. Today it is all about growth potential rather than current revenues. Apple could be turning huge profits on laptops, but if they see that as a mature market then they will and must ignore it.
Given Apple's grip on users, they may even see laptops as a competitor to their iPhone business. Time on the macbook is time not on the iPhone. The intent may be to transition all macbook devotees away from lap/desktops altogether.
Really? You don't want to qualify that at all, maybe?
If not, please explain the first 10 years of AMZN.
We find percentages useful precisely so that we can see through deceptively high dollars to the truth that they don't really play a big part in total dollars brought in.
The fact that it's 25B (if it is, again, no idea) only serves to illustrate the heart-stopping scale at which Apple does business. We're talking about a company for whom even such a sum is a bottom 10% priority from a pure revenue standpoint.
The only reasons I can think of are that they have taken designers completely off the mac line and put them all on the iPhone and other lines or else that they have put alot of designers on some kind of secret project, like moving to a different architecture and it's taking longer than expected to get it right. And even these don't seem to match up with how the company of 10-15 years ago would run things.
As to the actual matter at hand, I hope the output we're seeing now is the result of a de-prioritization, because I don't like to think of these results as best efforts.
At one time Apple had a lot of passion for desktop and laptop computers. Today, they just seem to be nonchalantly kicking the metaphorical can down the road. You can't blame consumers for not going crazy for products that Apple isn't crazy about themselves.
I think it's wrong to analogize a large corporation to an individual like that. An individual only has a limited capacity to divide its productive capacity, but a corporation almost has an infinite amount.
One of Apple's problems is that they often take what are probably good ideas too far. Some focus is good, but too much can be bad. Back when Steve Jobs took over, it was probably right for them to hyperfocus on a small number of models and software products, but the situation is different now. There's no good reason for a company as successful as they are now to not give the Mac division the resources and leadership it needs to be successful. Unfortunately, they seem to be neglecting it instead.