The dd-style syntax isn't actually that bad. of=X if=Y is possibly easier to remember than -o X -i Y, while still being less typing that --output X --input Y.

JCL itself has a lot of warts, no denying that. But the basic idea behind the DD statement is interesting. In Unix, file descriptors are just numbers; whereas, in classic MVS, instead of numeric file descriptors the API uses 1-8 character names (DDNAMEs). While in principle a Unix program can inherit any number of file descriptors, in practice very few programs inherit any more than 0-2, because remembering numbers has poor usability. In classic MVS, it is not uncommon for a program to inherit more than 3 file descriptors, because they are assigned names not numbers. ("File descriptors" and "inherit" are not quite the right terms, but trying to use Unix-like language to make it comprehensible to people.)

(And I say classic MVS, because contemporary z/OS is actually a conforming Unix implementation so it supports numeric file descriptors in the Unix API, as well as alphanumeric DDNAMEs in the classic MVS API.)