Won't it always be an issue? I have a feeling they'll just put in more and better power-hungry hardware and software and we'll be back in the minimally acceptable battery life range.
I wish they didn't do that, I would gladly carry around a slightly bigger phone if it had much better battery life.
I get why some people prefer thinness over battery life. Not all use cases are the same. Just wish that there was an option when choosing a model to go with svelte or chunky.