"your product" is a function of our laws concerning property and those are not a fundamental law of the universe. Corporations have had a large say in defining what property is in the modern world but consumers get a say too, through their actions.
Why are a series of 1s and 0s this companies property or that person's property other than because society declares them to be so? If they can declare who owns what then that declaration can change
Edit: For example, if steam boat Willie was still under the copyright laws that existed when it was created, it would be society property now. Because the rules were changed, it's Disney's property. If "property" can be taken from society by companies, then the reverse can happen as well