"The fall of Facebook was never going to be people quitting the service en masse — it’s too interwoven into the fabric of the way many of us use the web these days — it was always going to be the people who never really use the service in the first place. Kids."

I've noticed this amongst my family. The cousins, etc I have under 16 either don't have a facebook account or abandoned shortly after creating it. It's "uncool" because their parents see everything they do on there -- I know you can customize your sharing, but I doubt they know or care to be that careful on Facebook.

"This is why the smartest thing Facebook ever did was buy Instagram. Instagram is likely past a billion active users on its own now."

Unfortunately, this is why I don't use IG. I want to, but it seems impossible for me to keep it out of my Facebook like I want to. FB always pops up with "look what your friends are doing on IG" and I don't want my photography to be plastered in front of my grandparents.