> If you're good at marketing you can shift quite a lot of fabric
For me marketing is always the toughest part .
How do you do your marketing ?
What tips can you offer us that save the most time and money spent ?
For me marketing is always the toughest part .
How do you do your marketing ?
What tips can you offer us that save the most time and money spent ?
I never respected sales,
Until I tried it.
- Get to know potential customers. This means talking to them, making friends with (some of) them, getting involved in the community around your product etc.
- Build up a solid blog, instagram etc. for inbound and discovery marketing
- Giveaways / discounts can give you a temporary boost
- Tell your story well, if you're a small business people love to buy from you, and they even accept slower delivery and issues if you personalize your support
- Go to relevant events / shows, try to get featured on podcasts etc.
- Work on SEO
- Pay for ads directly to bloggers, vloggers and relevant content sites
- Send free samples to targeted influencers
- Use but don't abuse your mailing list
What doesn't work for me is buying traffic from google/facebook, they just tend to send junk through with an appalling bounce rate.
It's kind of funny that people will get advice to get CS degrees, take a boot camp, learn a language, etc. to execute on an idea, but for soft skills you never see classes for business or marketing recommended. People could take 2-3+ business/marketing classes in the time it takes to learn React from zero Javascript knowledge. Instead, people are told to sign up to Stripe Atlas or Shopify and Instagram. "...and then a miracle occurs."[1]
Imagine a bizdev person saying, "for me, programming is always the toughest part, any tips?" and the response being, "Oh, you should definitely sign up for Stack Overflow. Simplifies things quite a bit." This may reflect a conceit on the part of programmers that it's soooo much more complicated and important, and the business side is full of chads and beckys who talk too loud on speakerphone (yes these people are a cancer, but that's beside my point).
Biz/Mark has its own, shall we say, "Data Structures and Algorithms" to it, there's just no one set of books that everyone (...) agrees on. Even so, people have been selling fabric for thousands of years, there's not much that the internet changes about that, or many if not most other business categories.
1. https://c1.staticflickr.com/5/4003/4633000725_8817dcedb9_b.j...
The Independent Consulting Manual is a good place to start, then go down the list of authors and read their other stuff.
They often do a christmas sale too.
Follow Patio11 on twitter, read his stuff. Follow Amy Hoy, do 30x500.
Then spread out from there.
If you’re funded, great! All the same advice applies, you just have more gasoline to pour on the fire. Try things faster.
Patio11 taught me how to raise my salary in my full time job.
Amy Hoy got me off the couch and start building products (that user wants).
Not to forget advice from Rob Wailing, Kai Davis etc too.
Simple straightforward and so insightfull !