Something I have felt for a couple years (that I continually feel more strongly) is that over time all the independent content, high-quality bloggers and forum discussions have gotten pushed out of the top results.

They're replaced with nothing but top, recognizable brands like yelp, pinterest, thewirecutter, forbes, usatoday, etc.

I miss when I'd google something and find a bunch of actual, normal human beings' experiences.

I think that they probably got bumped out as they triggered some blog-spam filters, but the alternative of just having results full of brand after brand isn't really any better.