How about improving on some of the food items?
Starbucks had purchased BayBread/La Boulange for 100 million several years ago. Yet when I walk into a Starbucks and look at the selection of pastries behind the glass casing, they look dehydrated and unappealing. My local cafe has stuff that actually looks like it was freshly baked that morning. They usually don't make them in house, they work with local bakers. Starbucks should consider doing something similar.