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> When I ask how a startup launching one eatery at a time could become a $10 billion company, Creator co-founder and CEO Alex Vardakostas looks me dead in the eye and says, “the market is much bigger than that.”

A $10B valuation company better understand the profit between $1 sale of SaaS and $1 sale of food ...

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I mean, McDonalds seems to be doing just fine.

McDonalds is a real estate company that sells hamburgers...

Sure, and why can't this company do that eventually? Maybe expand into other foods, rent out machines, do maintenance, etc.

(I don't necessarily think they'll ever be worth $10Bn, but... eventually, some company doing something similar will be)

I know you guys all like to feel so clever by saying that, but it's not as if their burger business is some big money-loser that they are propping up out of sheer altruism.

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