1. That was actually the result of one of the changes we made. Quite a number of retailers have expressed concerns about how the widget was too "obvious." As per the placement in the demo, we are trying to mimic exactly how it would be shown in their own stores.

2. Our hypothesis has always been that we optimize the sales funnel by giving buying confidence, reassurance, social proof, etc. But having tested it out with several retailers, we don't think that's very much the case. We thought that getting numbers to prove an inaccurate hypothesis would be difficult, thus we are looking for pivot ideas.

3. I think that's a great idea, and I have seen many of my female friends parading their purchases to garner comments. We are afraid, however, that something like that might be too replicable. We aren't sure if retailers would be willing to pay $30/mth (our current price point) vs. pay a one-off however-many-hundred dollars to hire a consultant to build it.