Day1: User Agent: iPhone latest vs. Windows XP Day2: Referral: Facebook friend vs. search "cheapest loans" Day3: Time of interaction: 21:30 vs. 04:30 Day4: Email: ari.johnson@cs.mit.edu vs. hpqwoovz11721@hotmail.com Day5: Funnel: Someone who spend 10 seconds vs. someone who spend 10 minutes, made a mistake in the name, entered an email address, then deleted it, and entered another email address at a different provider.
Now if your feeling does not point you to the first applicant every day, you look at the data for guidance. You find that the number of fraudsters and non-pay's is statistically significantly higher for people with the second set of characteristics.
The alternative is to use third-party data providers. That's another can of worms. Or flip a coin and start gambling proper.