Being encouraged to be "tough" and creating rituals of humiliation are different IMO.
> The guards have to know that every guard has to be what we call a "tough guard" [...] we need you to act a certain way. For the time being, we need you to play the role of "tough guard". We need you to react as you imagine the pigs would. We're trying to set up the stereotype guard – your individual style has been a little too soft.
Not "real prison guards", but "pigs", which latter carried in the 1970s a whole bunch of connotations that the former does not. As does "stereotype guard".