I'm not convinced this project will do better than OLPC did, and that had a lot of credible backing and resources.
This appears to have the more modest and commercial objective of selling Linux netbooks that mimic the aesthetics and OS behaviour of higher end machines sold in the West to middle class college students in developing countries, with the belief they'll use it to complete coursework or improve their English language reading skills amongst other things. If it fails, it'll probably be because Samsung et al can do the same thing far more efficiently and setting up supply chains in Cambodia is really hard rather than because they were aiming for a questionable target.
OLPC had massive resources but it had such an arrogant "leader/founder", Nick Negroponte that it was doomed to failure. I can't believe this guy still suggests that journalists should describe him as the father of the netbook and tablet computing now.
I don't think this upstart will see much success though, as the price point is out of reach for most locals. Refurbishing laptops en masse for less than half the cost would likely get more powerful hardware into the hands of notably more people as compared to buying new hardware from an ODM.