To develop an open-motherboard marketplace where code can be shared openly between motherboard designers. Or maybe even "daughterboard" features.
You know, like OpenPower / Power9. Where additional boot-level capabilities (ie: OpenBMC) are open source and standardized and documented.
https://openpowerfoundation.org/presentations/openbmc-a-refe...
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A practical use of this, is to have the BMCs of servers report status (IE: power, temperature, etc. etc.) in a secure, open, and extendable way. BMCs also have the ability to act as a remote terminal, such as a serial-over-ethernet port. These sorts of features have security concerns that Open Source / openly-vetted code would at least make some people feel better.
We're talking about a component that has the ability to remotely reboot, remotely attach keyboards / mice, and virtual terminals at the hardware level. So yeah, security is pretty important.
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Consider this article as why people want Coreboot / Open Source boots: https://www.raptorengineering.com/coreboot/kgpe-d16-bmc-port...
If you can't trust the bootup procedure of your computer, then you can't trust the computer at all!