The irony is that not one of these bills itself as AI. It's just "a product that works", and the company that produces it is happy to keep the details secret and let users enjoy the product. So you may be right that the term "AI" itself is pure salesmanship. When it starts to work it ceases to be AI.
https://en.wikipedia.org/wiki/AI_effect
Also - humans only look like we're fast at picking up new domains because we apply a helluva lot of transfer learning, and most "new" domains aren't actually that different from our previous experiences. Drop a human in an environment where their sensory input is truly novel - say, a sensory deprivation tank where all visual & auditory stimulation is random noise - and they will literally go insane. I've got a 5-month-old and a project where I'm attempting to use AI to parse webpages, and I will bet you that I can teach my computer to read the web before I can teach my kid to do so.