For example in the UK plastic one-litre milk pitcher bottles are ubiquitous. Even the few remaining door-to-door milkmen deliver them, instead of the old one-pint reusable glass bottles. I simply can't buy fresh milk in anything else and i have a recycling bin full of them.
Reverting to glass would add weight, breakages and collection costs to the companies. So they wouldn't have any incentive to change under a tax scheme when they don't pay it. Only a ban will change their behaviour.