That was WhatsApp. Instagram has always been photos.

I laughed too, I was thinking "Wow, $1B for a photo app that has some lame filters, take a semester of digital image processing and you could do that".

To their credit, the app was extremely simple back then, today it has managed to add complexity without being so overwhelming(although Instagram TV adds more eyesore to the screen), slowly they copied good, proven features and blended well into the Facebook ecosystem.

Well, I think FB has probably lost 100B in value, and as someone who stopped using FB this year because I dont enjoy it anymore-

I moved to instagram and twitter.

Mind you, 100B for an app that is filled with bots and corporate accounts makes me think whoever did the valuation has never actually used IG.

If I remember correctly, they paid only a cool billion for Instagram, which means this would be a 100x return at this valuation.

I remember not thinking that it was overpriced, but amazed that it became a threat to Facebook worth that in just like 2 years. If I recall correctly, it was a team of 13 at the time of that offer.