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I wonder why it wouldn't be nominative fair use.

https://en.wikipedia.org/wiki/Nominative_use

Maybe I have to learn more about this doctrine.

The NFL has aggressively litigated uses of their trademarks, to the point where you might technically be allowed to do something, but realistically it isn’t worth the trouble.

https://www.thedsmgroup.com/super-bowl-trademark-copyright-2...

You can also run a really superb, owl themed event.

https://www.reddit.com/r/Superbowl/

This is awesome! Thanks for sharing. I’m sure to reference this next season.

The Olympics are down right evil when it comes to selecting cities. They will require long standing businesses to change their names of it is related to certain terms.