Some detergent makers actually do sell refill bags that use far less plastic. There's also been a resurgence of milkmen in London and some other places, where you leave out your empty bottles and get a refill. While there aren't milkpeople where I live, there are a few places where I can pay a deposit on a glass bottle and then exchange it for a full bottle whenever I need.
It's not widespread by any means, but it is happening.