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Comment by eganist | Hacker News Reader

This is the clickbait approach to journalism.

Investigative and traditional news journalism will still focus on unusual deltas or events — and in this case, those deltas should be in Tesla's favor. A good example of newsworthiness might be if firefighters failed to put out a battery fire or if the NTSB (edited from NHTSA) focused on a particular incident for some reason, e.g. to learn and see how this event is being handled versus others.

"Tesla on fire" isn't newsworthy.

"NTSB monitoring emergency response to Tesla car fire" probably is. (edited from NHTSA. Source release: https://www.ntsb.gov/news/press-releases/Pages/NR20180509.as...)

"Tesla batteries catch on fire [more or less] frequently than gas cars" is newsworthy. It may even be worthy of further investigation in either event.

"Tesla on fire" isn't newsworthy.

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Then would you call the NTSB investigation a "clickbait" investigation? They are the ones who initiated the investigation that is being reported on right now.

How unusual/newsworthy is a NTSB investigation? You can look at their list of major highway investigations right here:

https://www.ntsb.gov/investigations/Pages/All-Investigations...

There are about 50 ongoing investigations since 2016. Of those, Tesla is the subject of 4 of them:

https://www.ntsb.gov/investigations/pages/HWY18FH004.aspx

https://www.ntsb.gov/investigations/pages/HWY18FH011.aspx

https://www.ntsb.gov/investigations/pages/HWY18FH013.aspx

https://www.ntsb.gov/investigations/pages/HWY17FH013.aspx

By my informal count, Tesla seems to have the most NTSB investigations of any individual automaker right now, given that many of the NTSB highway investigations involve bus and train accidents.

Honestly, I would expect the NTSB to investigate any kind of accident involving rare or new technology. I'd expect to see them investigate a higher percentage of accidents involving electric vehicles and self-driving vehicles until those technologies are safe enough and proven enough that you get diminishing returns from the investigations.

Tesla probably also has one of the higher counts of deployed electric vehicles out there too, so the absolute number of units involved in anything unusual should be expected to be high too. The interesting context would be relative numbers to number of units and miles travelled for both regular vehicles as well as other makers electrics.

Let's look at the third one you linked as an example. It's the one I referred to in my initial comment:

https://www.ntsb.gov/news/press-releases/Pages/NR20180509.as...

(Investigation page https://www.ntsb.gov/investigations/pages/HWY18FH013.aspx)

The focus is on the response because the fire isn't the kind of fire most response teams are used to dealing with. It's not necessarily focused on the car.

Clickbaiting is a legitimate though devious tactic. Per my comment referencing one of the same examples you cited, I wouldn't consider it clickbait to focus on the investigation when the investigation's true intent is highlighted. "NTSB investigating response to Tesla crash" and "NTSB investigating Tesla crash" are vastly, vastly different.

I went ahead and edited one of your examples into my post. Thanks for finding it; I was wondering why I wasn't able to dig it up while searching for NHTSA.

To be fair, the original title of the submitted article (likely truncated to fit HN's 80-char limit) contains the context of NTSB:

"New NTSB Tesla fatal crash report: Model S battery reignited twice after Florida crash"

This is newsworthy when you consider that this is extremely unlikely to happen with gas fires.

And considering that my comment may have appeared to critique the story itself (even though my comment was a critique of its parent and not of the actual story), it's a fair point to make, so thanks.

Tesla on fire might or might not be newsworthy by your criteria. Is this fire in some way worse than a normal car fire? Is this fire significantly more likely than a normal car fire? Either could be true (I don't know if either is), I want my news to tell me.

But news needs to sell something everyday, and real investigative work takes months.

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