That way it's easier for them to understand what they need to provide.
When they understand what needs to be done, it often gets done.
We've found that's the big difference between the people Content Snare works for and ones it doesn't. The ones that take the time to lay it out properly and provide instructions get content faster. The ones that sign up, put in a couple of pages and let it blast their clients never get anywhere.
This is why I'm in the process of creating a bunch of templates that lay out copywriting instructions and wireframes... to get people started down the right path faster
(sorry if this is hard to read. I'm on my phone and half was done with speech to text)