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There's no such thing as a high or low bounce rate, the only thing that matters is how many conversions you're getting. someone getting a 90% bounce rate but converting at 5% is doing better than someone with a 40% bounce rate with 2% conversions.

A low bounce rate does not necessarily mean more sales.

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This is an excellent point.

I agree that visitors-to-conversions are is the core underlying metric.

But these bounces are a subset, and large one, of the visitors that don't convert. It seems that area of greatest opportunity should be within the 80% of visitors that bounce. Assuming I've got the conversion engine relatively well oiled, I'd really like to draw in those 80% of visitors that virtually walk out the door.

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