A few years ago Apple disclosed that Apple Maps has 75% marketshare on iOS. [1] Mission accomplished.
[1] https://apnews.com/df90458e58564f19b4b7c8510f9baa67/apple-ma...
A few years ago Apple disclosed that Apple Maps has 75% marketshare on iOS. [1] Mission accomplished.
[1] https://apnews.com/df90458e58564f19b4b7c8510f9baa67/apple-ma...
Assuming that number is accurate, as Apple Maps is preinstalled on iPhones it means 25% of users went out of their way to manually remove it. Mission far from accomplished (and hence Apple's efforts in the OP to rebuild Maps' dataset entirely in-house.)
I'm also curious what the active usage numbers are versus Google Maps on iOS.
Ok, maybe slightly less than 75%, because Waze exists. But again, crushing Google Maps is not the goal. Keeping people on iOS is the goal.
I agree with your point, and think I can guess what that phrase means, but I'm not quite remembering why Bilbo Baggins would be associated with being intentionally vague about something :)
I'm not sure if it's what OP meant though.
Also, they had practical monopoly. Apple doesn't
This isn't a manufacturer problem, it's an Apple problem. Lack of choice is baked into their design, which is uncontroversial among both proponents and detractors; the former would (reasonably) say that there are tradeoffs that are the other side of the coin to constraining the user so heavily.
It says nothing about the users that have no use for maps and just counts them anyway
Strategically, Apple maps is in a good spot for Apple - Google's offering isn't the major choice of users for a piece of critical functionality.