> It’s similar to the General Data Protection Regulation that went into effect in the European Union last month, but adds to it in crucial ways. Under the GDPR, businesses are required to get users' permission before collecting and storing their data. But the way most companies have designed those opt-in pop-ups, "you really don't have a choice," says Ashkan Soltani

Those opt-in dialogs that don't actually leave you a choice are not legal under the GDPR. So, you cannot add to the GDPR in crucial ways and somehow make these more illegal.

In fact, the GDPR even requires that revoking once given consent is just as easy as giving it. So, companies that have no problem interpreting a single click as consent for something that you need a team of lawyers and tech experts to actually understand the implications of, will have to also somehow present users with a one-click process for revoking this consent.

Companies like Google and Facebook just don't adhere to the GDPR and there's no reason to assume that they will adhere to this new law either. They've placed these clearly illegal dialogs and are now waiting for lawsuits to follow through, requiring them to actually adhere to the law then. They're gambling for the punishment to not be as high as the profit that they'll turn in the time that the lawsuit is not yet settled.