The American concept of "a touch of sugar" is different from most places', so for that audience the advice is pretty sound.
I moved to the USA from Australia. If I want bread that doesn't taste like cake, I actually have to bake it myself.
I moved to the USA from Australia. If I want bread that doesn't taste like cake, I actually have to bake it myself.
Lots of them simply don't contain sugar at all. Really.
Perhaps the rest of the world is just used to buying from a bakery, rather than the supermarket?