Ask HN: Using Ropsten Testnet for production?

Yesterday I launched Tweedentity, a self-claiming identity system for Ethereum and, for now, Twitter and Reddit. Just yesterday, though, the gas price spiked (for BingoCoin distribution) and setting an identity didn't make sense. In fact, while you can set it with 25¢ in normal cases, yesterday, with the gas at 80 Gwei, you'd have spent $15. This makes me thinking that Ethereum is not really usable by dapps that don't have a strong financial incentive. Since Tweedentity works on both Ropsten and Mainnet, I am thinking that it would be better to just support the testnet, and think of it as the production environment. This generates some ethical thoughts. Despite this, I wonder what other people think about it.