He or she did not care about getting rich since the original coins have never actually been touched. The creator did not even know that people would start to exchange existing currencies for Bitcoin at the time the paper was published or that it would catch on at all.
I am not trying to rewrite history. I was only stating that Bitcoin is not a company. There are no big corporations controlling it. There is no sales team. There is no marketing team. Anyone who promotes it is doing it out of their own free will.