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... please repeat after me: gif.

I generally go with “GIF with a soft G is the format, GIF with a hard G is the culture.”

Everyone involved in the creation of GIF and CompuShow pronounce it as "jif". Anything else is sacrelige.

Those people aren’t part of the lifestyle or culture. I wish they were.

CompuServe.

CompuShow was the DOS GIF viewer.

D’oh. Thanks.