I personally run a music and fashion label in Toronto, and my primary partner and I both use Apple Music, as we are fairly locked into Apple’s ecosystem. (We produce music in Logic Pro X, edit our music videos in Final Cut Pro X and Motion, and use iPhones for GarageBand iOS -> Logic capability.)
It works like a dream, we share a family plan for a very reasonable $15/mo and have access to 95% of even the old exclusives from the iTunes Store.
As iTunes was the primary source of legal music online for quite some time, it’s selection is vast and it’s seamless integration with iCloud means all my Apple things (which are most of my digital things) all have all the music I want on them...which is a lot.
I’m also a stickler for quality, since I make music for a living, so it’s great from that angle as well.