RISC-V may, perhaps, compete in two fields with ARM: education, where ARM doesn't give a fuck, and hacker boards, which is a tiny market compared to smartphones, smarttvs and so on. There have been around 15 million Raspberry Pi (the most popular SBC) sold in 6 years. Samsung sold 321 million smartphones last year alone.
Whoever is thinking today about replacing some production anything with a RISC-V is insane to begin with, but this campaign ups the insanity further.