>> Simplicity is a much better goal for the day-to-day work. Because it can be tracked, measured and evaluated for every individual change.
>How does one purport to measure simplicity?
There's 40 years of research into that. And loads of tools to support dev teams.
You can start here: https://en.wikipedia.org/wiki/Cyclomatic_complexity
Also related are costing models: https://en.wikipedia.org/wiki/COCOMO