Allusions to people being poisonous are particularly destructive. This was very common in the military, if a soldier didn't fit in, he was labeled as something similar to toxic so that others knew not to associate with him. Even then, when the military does it, there's a practical solution: the soldiers get out of the military.
If you claim a larger group is toxic, you have to ask: these are our neighbors, what do we do with them?
> But decisions regarding such deals are made by a small handful of people at the top
Yeah, that really blew the article for me. Something like not-invented-here syndrome is a cultural issue, not bad corporate strategy.