If I'm already using Firefox on Mac, Windows & iPhone, what advantage does this bring over just opening the Firefox app on my iPhone and looking in Settings > Saved logins? Seems to me to be exactly the same, am I missing anything?
However, it's still nowhere as convenient as lastpass.
But it's a good first step. I wish them luck.
1. Don't have to open a browser and slog you way through a settings menu.
2. Native app for iPhone and Android will allow you to auto fill these passwords in apps.
3. Easier management of passwords because you now have a UI with the sole purpose of managing passwords.
Also, this doesn't lock you into using Firefox, you can switch to whatever browser you want and still use this for managing passwords.
If they release an Android version and improve the browser UX this could be a good alternative to 1Password or LastPass.