I don’t understand this deal. What’s in 1Password that isn’t in iCloud Keychain or easily added to it? Windows and Linux support? Is that worth much to Apple? If so, why?
When 1Password noticeably improves the usability of all your competitors’ platforms, buying it and killing it makes sense.
I'm a LastPass user and have never used 1Password, but is 1Password really better than the competition (like lastpass)? Buying your only competitor and shutting it down is great, but buying one of many similar competitors just seems like it would bolster adoption of the others and improve their market position more than it would improve yours.
1Password is an order of magnitude better regarding the UI and UX.
Luckily there are plenty of alternatives that are comparable.
Probably the team vault management stuff and ability to use it across different browsers. There's a lot to be said for not-adding any kind of group management to iCloud Keychain.