I don't find it difficult to not use Google the search engine (instead opting for DuckDuckGo, only resorting to Google but for the most challenging queries). I found switching from Gmail to ProtonMail was a lot more hassle than I thought it would be (yet I still maintain my Google inboxes because I haven't updated my email on every online service yet)
I use Apple Maps when I need directions, but not when I need to look up a business. I find Yelp integration atrocious and a bit of a slap in the face.
The browser is a tough one. I have a desktop computer, which Firefox runs very nicely on.
However, on my Macbook Pro Firefox slashes battery by half, barely churning through pages and a few tabs without grinding to a halt. It's not good enough for Mac laptops, honestly. I tried. Trying Nigthly versions ever since 57.0 was released, profiling CPU usage, tracking bug reports, nothing helped. With every version I am hopeful but I don't hesitate to quit Firefox app and keep hoping the next version will be the golden build for retina Macbook Pro's.