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Comment by Tomte | Hacker News Reader

Affinity Photo on the iPad made quite a splash and was Apple's software of the year in some category. I guess it showed Adobe that there is real money to be made.

And Affinity Designer for iPad has just been released.

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And Affinity apps are astonishingly good value for what they are.

Designer on iOS is currently £13, with no subscription.

Adobe should be worried. It’s the first real competition they’ve had in years, especially as their iOS apps are pretty much junk.

I imagine it's less about money to be made but rather about fearing money to lose. Affinity offering a more and more well rounded solution with their Photoshop, Illustrator and now upcoming Indesign competitor, most of which are already on iPad today. With a Lightroom competitor in the works, I imagine Adobe is worried people will leave them completely for Affinity because of some customer's hatred of the subscription model, and lack of iCloud and other Apple specific tech. If affinity designer didn't release their app yesterday and announce publisher I'm sure Adobe wouldn't have leaked this news today. Excited for all the competition.

They sorely need the asset manager they‘re already working on. I would have prioritized that over Designer, because it‘s holding many people back from leaving Lightroom for Photo.

I will leave Lightroom and and InDesign the moment Affinity releases their equivalents. No, I don't care about hundreds of existing LR presets, I'll do everything to free myself from Adobe's arrogant lock-in.

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