I could be inspired to haul trash. If I knew the system put in place was designed to get people to minimize their actual trash, that organic waste was being reused properly for compost, and that multi-stream recycling was in place, I would feel pretty good about what I was doing. Work in waste management: save the planet.
I don't know how to get established cities to follow such a program, but Taiwan seems to have figured it out. https://www.wsj.com/articles/taiwan-the-worlds-geniuses-of-g...