I do not believe the increase has anything to do with better mining hardware since the top mining hardware has not really changed much in over two years.
My guess is either:
1. Most people have already invested in the hardware and are therefore okay mining at a loss with the hope that the Bitcoin price will rise again in the future.
OR
2. A lot of miners are using renewable energy in which case it wouldn’t make sense to stop. For example, if you are using wind or solar or hydro energy, then the energy is still going to be available even if you turn off your mining hardware.