However they will endure as ad-ons. The latest Bose headphones have Google Assistant built in, Sonos soundbars have Alexa, etc. Just like TVs became "smart" (i.e. equipped with ads and analytics) we will see more and more "smart" devices with this stuff integrated. It's a checkmark in the feature list, and a revenue source for the tech titans. Hug your dumb devices tightly!