You select a page element and generate a link, which you can then share. For someone without the extension, the link will work as normal and just take them to the page, but someone with the extension will have the selected element focused on and highlighted for them.
There's also a repo on GitHub (for now)[1] and I wrote about how I made it[2]. My next priorities are to make it not look like ass and to shorten the links somehow. Let me know what you think.
[1] https://github.com/Rumperuu/Pinpointer
[2] https://bengoldsworthy.net/2018/04/developing-pinpointer/