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I read it somewhere that Elon Musk was since the beginning very demanding of aesthetics, in his rockets as well as cars. This has resulted in some beautiful looking rockets and cars.

Having said that I believe it's primary for rockets to be safe and efficient rather than beautiful.

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All the white tubes pale next to the pure retro aesthetics of the Soyuz!

The only thing with any claim to match it is the Saturn V with it's black and with paint job and fashion fins.

That's turned out well for his rockets, but man are most (except the S) of his cars ugly.

Roadster too?

In my opinion, especially the roadster. Easily the ugliest sports car since the fox body mustang. Right up there with the MR-S.

Edit: The 1st Gen roadster. I'll reserve judgement on the second gen until it's released, but it looks a lot like the new NSX in photos. And the new NSX looked great until we saw them in real life and they turned out to be possibly the worst supercar of the 21st century.

1st gen roadster isn't really a Tesla design, that's just a Lotus Elise body.

I mean, it is a Tesla design in-as-much as I really like the Lotus Elise and really dislike the Tesla. They specifically restyled the Elise horribly. Probably at the request of Lotus, but it's certainly a design failure imo. You're right though, they did start from a Lotus Elise.

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