What would be better is the ability to pay for Google not to sell your data. However, the new problem would be making sure they aren't selling your data, anyway.
I also see nothing about not still collecting information about you. It appears to just remove showing you some ads.
Much better.
"rent us out to the highest bidder" is the perfect description of Google and FB's business model. It's hard to imagine how either company could change course at this point, even if they wanted to.
Even if there is nothing wrong with the business model, the "prices" can still be unfair. A lot of the values of these things are inherently difficult, if not impossible, to calculate (at least seemingly).