All the quantitative measurements given in the article are about the employees' happiness. Of course they felt they had a better work/life balance! Of course they felt less stressed! Of course they said they had more time to spend with their family!
They'd probably feel even better getting paid for five days and working three - and why stop there? Why not two, or one, or zero?
I don't doubt that most people in white collar jobs can be just as productive in four days, with the right incentives, as they currently are in five. But it would be nice, if only to justify the headline, to see metrics from the company's side rather than the parenthetical mention of "employees performing better in their jobs". Did they set up more trusts? Did they draft more legally rigorous wills? Did their customers report higher satisfaction and bring more repeat or referral business? If the "studies" aren't complete nonsense, the numbers were measured for these things. But then why aren't they reported with the same breathlessness as "overall life satisfaction increased by 5%"?