Here we go again with the "No subscription fees means you have the right to like what we give you" argument. Haven't we beaten the "nothing is actually free" horse into the ground by now? There is the matter of the vast amounts of data Google collects from people, and the other intangible costs you incur from the lack of alternative products due to the high barrier to entry (hard to compete with 'free'), and of course the risks that come with the lack of incentive on the vendor's part to maintain good will with the end user (this thread is case in point).